Yell rules

Same rules for everyone.

Version 1In force from launch. How these rules can change is at the end.

Yell pays a coin's creator fees, in USDC, to the holders who post about it. At every payday, yellers get 90%, split by score, with a small base share for everyone with real engagement. Yell takes 10%: half buys $YELL and burns it, half pays for development and running costs. Nobody gets more than 20% of a payday, so while fewer than 5 people yell, what's left buys back the coin itself and burns it.

See it step by stepWhere the money goes
01

Joining

  • Hold the coin's minimum

    Every coin sets a minimum hold when it goes live on Yell. Once you've joined, the minimum you need to keep never goes up, whatever the price does.

  • Paste your wallet address and your X handle

    You never connect or sign with your wallet. We read its balance on chain, and payouts only ever go to that address.

  • Post your one-time code

    We give you a post with a code and the coin's contract address. Posting it links your X account to your wallet, and it counts as your first post.

  • pump.fun callouts count once you've joined

    Post them from the wallet you joined with.

  • One wallet per X account, and one X account per wallet. Lost one of them? Ask Yell to unlink them, then join again with the new one.

  • Posts you made in the 24 hours before joining count too.

02

What counts

A post counts if it:

  1. 1

    is a post or a quote post on X, or a callout on pump.fun;

  2. 2

    names the coin by its $TICKER or its contract address (callouts sit on the coin's own page, so they don't have to);

  3. 3

    has at least 4 real words besides the ticker, the contract address and links;

  4. 4

    isn't a near-copy of one of your own posts from the 24 hours before it.

Replies, reposts and updates under a callout never count. A thread counts once, as its first post. A post that names more than one of your coins counts once, for the first one it names.

Raiding: quote, don't reply

A reply never earns, even in a raid under a big account's post. Quote the post instead: a quote post is your own post, counts like any other (within your 5 a day) and shows to all your followers. When a raid brings likes, replies, reposts and quotes to a yeller's post, they count toward that post's engagement points, up to its limit.

Up to 5 posts a day, plus 1 callout

You earn from your first 5 counted posts on X about a coin in any 24 hours, and your first callout on pump.fun. Your first 3 also get post points; the 4th and 5th earn from engagement only. More earn nothing, and cost nothing unless they're near-copies or set off a bot check.

Quality over quantity

Post points stop at 3 posts a day, but engagement keeps paying for 48 hours on all 5, so one post people engage with is worth more than many they ignore. Share your posts anywhere: in the coin's community, in real conversations, by DM. Every like, reply, repost and quote from someone else counts, up to the post's limit. Don't paste your link under lots of posts, though: X treats that as spam and shows your posts to fewer people.

Bought engagement doesn't pay

Each post's engagement points stop at a tenth of your followers, so buying likes on a small account earns little. The bot checks below also flag a post whose likes are far out of line with its replies, reposts and quotes, and likes that disappear after they were paid.

03

Points

Post points, once for each callout and for each of your first 3 counted posts on X in any 24 hours:

  • Post or quote post on X
    10
  • Callout on pump.fun
    5
  • Includes the contract address (posts on X)
    +5

Engagement points, as they come in:

  • Each like
    1
  • Each reply
    2
  • Each repost
    3
  • Each quote
    4

Your own replies, reposts and quotes of your post don't count

X includes them in its numbers; we take them off, so only other people's engagement earns.

  • A post earns engagement points for 48 hours after you post it. Each payday pays what your posts gained since the last payday.

  • Each post's engagement points stop at a tenth of your follower count when you posted it, with a floor of 25 and a ceiling of 500. With 1,000 followers a post can earn up to 100 engagement points; with 250 or fewer, up to 25.

  • A callout earns its post points only. Likes and replies on pump.fun don't count: they're too easy to fake.

04

Multipliers

Your points for each payday are then multiplied:

  • Holding

    ×1 at the minimum, ×1.5 at 10 times the minimum, ×2 at 100 times or more

    ×1 to ×2
  • Burning the coin

    ×1.5 for burning the minimum, ×2 for 10 times the minimum, for good

    up to ×2
  • Locking the coin

    ×1.25 for locking the minimum, ×1.5 for 10 times the minimum, while it stays locked

    up to ×1.5
  • Early yeller

    On $YELL only, for good, for entering in the 48 hours after Yell's launch post

    ×1.5
  • Verified on X
    ×1.25
  • Near-copies

    The first near-copy you post during a payday costs nothing more; −15% for each one after it

    down to ×0.4
  • Bot checks

    At a risk of 0.7 or more you sit the payday out.

    ×(1 − risk)

Your balance is checked when each payday starts and when it ends, and the lower one counts

If either is below the minimum, you earn nothing that payday, and what your posts earned during it is lost. If you joined during the payday, your balance when you joined counts as the start. Coins you've locked count as part of your balance. While you're below the minimum, you're off the coin's leaderboard, and you're back on it from the first payday you start above it.

Boosts: burn or lock the coin

Only your best boost counts, burn, lock or early yeller, and it multiplies with everything else.

  • Burn

    Burn the coin from the wallet you joined with. It has to be a real burn; coins sent to another wallet don't count. Everything you burn adds up, and the boost never ends.

  • Lock

    Lock the coin with Jupiter Lock, to the wallet you joined with, for at least 30 days, with cancelling turned off. Only coins that are still locked count.

  • You can do either on your Yell page

    It's the only time Yell asks your wallet to sign: we build one transaction (the burn, or a lock nobody can cancel) and your wallet shows it to you before you approve. We never see your keys. Burns and locks made elsewhere, for example on Sol Incinerator or Jupiter Lock, count the same.

  • Early yeller

    For the 48 hours after Yell's launch-day post on X, follow @useyell, repost the post, quote it, and join $YELL on Yell with the same X account. You get ×1.5 on $YELL for good, and the Early yeller badge. It's on $YELL only, so no other coin's yellers pay for it, and it's a boost like the others: burn 10 times the minimum and your best boost becomes ×2. Likes aren't a step, because X doesn't show who liked a post. A join started in the 48 hours counts once it's verified, up to an hour later. The boost shows on your score sheets as a change on your account, with the reason "Early yeller".

05

Paydays

  • Every coin has a fixed payday: every 15 minutes, 30 minutes, hour, 6 hours, 12 hours or 24 hours.

  • At each payday Yell collects the coin's creator fees and swaps them to USDC. Yell takes 10%; the rest is the payday's pot.

  • Yell's 10% is split in two

    Half buys $YELL, Yell's own coin, and burns it: on $YELL that's the coin itself. It stays in the coin's own fee wallet until it's spent, at random times, about twice a day once at least $5 is waiting. Every burn is on chain and shows on $YELL's page. Half goes to Yell's treasury for development and running costs like the X API and servers; the treasury wallet is public on the tokenomics page.

  • Base share: 15% of the pot is split equally between everyone whose posts earned at least 10 engagement points in the payday, so small accounts with a real audience earn too. Bot-check risk and near-copies cut your part the way they cut your points, and what they cut goes to everyone else.

  • The rest of the pot is split by score

    Your part of it is your score divided by everyone's. If nobody qualifies for the base share, the whole pot is split by score.

  • Yell's 10% is taken once, when the money arrives. Money carried over from an earlier payday is never charged again.

  • Nobody receives more than 20% of a payday's pot, however few people score. With more than 15 people scoring, the limit is three equal shares, and never below 10%: with 20 people scoring, for example, it's 15%. It covers both parts together.

  • Without real engagement, the limit is 5%

    Your counted posts from the last 48 hours need at least 10 engagement points between them to go above it. That's counted over 48 hours, not just the payday, so it works the same on every payday length.

  • What a cap stops goes to everyone else, by score, but nobody gets more than twice their own share that way. What's still left buys back the coin itself and burns it, from its own fee wallet, at random times about twice a day once at least $5 is waiting, or sooner when Yell starts one by hand (after a price drop, say). So a payday pays out in full once at least 5 people with real engagement share it. One person alone gets 20% of it, and the other 80% is burned.

  • Payouts are sent once you're owed at least $0.10

    Smaller amounts stay credited to you and go out with a later payout.

  • First payout to a new wallet

    If your wallet has never held USDC, your first payout opens a USDC account for it. That one-time cost is set by Solana (at most about 0.002 SOL) and comes out of the payout, so your first payout waits until you're owed that cost plus $0.10.

  • If nobody scores in a payday, its pot carries over to the next one, and the limits apply to it there.

Campaign coins

Some creators deposit USDC instead of sending creator fees. The deposit is paid out evenly over every payday until the campaign ends, and top-ups are spread over the paydays left. Once it has ended, whatever is left goes out at the next payday where someone scores, within the same limits.

06

Bot checks

At each payday we look at your posts during the payday and in the 24 hours before it, across every coin you've joined on Yell. Only posts that name one of those coins are seen. Each signal below adds to a risk score: your points are multiplied by (1 − risk), and at 0.7 or more you sit the payday out. Risk goes back down once the behaviour stops. Your wallet page shows which checks apply to you, why, and the payday each one clears from.

SignalRisk
  • 150 or more posts in 24 hours
    0.5
  • 40 or more posts in 24 hours
    0.3
  • 25 or more posts inside an hour
    0.3
  • 10 or more posts inside 5 minutes
    0.3
  • 5 or more posts under 20 seconds apart
    0.25
  • 3 or more near-identical posts in 24 hours
    0.25
  • Posting word for word what other members post
    0.35
  • A post with 100+ likes and more than 15 likes for every reply, repost and quote it got
    0.2
  • Likes on a post falling by 30% or more after they were paid (posts with 20 or more paid likes)
    0.3
  • X account under 14 days old
    0.3
  • X account under 60 days old
    0.1
  • Fewer than 15 followers
    0.15
  • Wallet first funded by a wallet that also first funded 2 or more other members' wallets (exchanges don't count)
    0.5
  • Deleting a post that had earned points, in the last 7 days
    0.3

Only the higher of the two post-count signals counts, and only the higher of the two account-age signals.

We may add checks at any time to stop new kinds of abuse. A new check is listed here the day it goes live.

07

Changes by hand

Yell can change any account by hand: add a warning (one of the checks above, or one of its own) with the cut it chooses, remove a warning, stop the account's payouts, give a boost (at most ×2, the best tier) or remove one, or count the account as holding the minimum. A change covers one coin or every coin, for a set time or until Yell lifts it.

  • Every change has a reason

    A change that cuts your points or stops your payouts shows on your wallet page with its reason and when it ends.

  • Score sheets list them

    Each payday's score sheet lists the changes behind every entry, with their reasons, so anyone checking a payday sees them.

  • A change moves money between yellers, never to Yell

    A boost for one yeller means smaller shares for the others that payday, and a ban leaves more for everyone else. Yell's 10% stays the same.

08

Checking a payday

Every payday publishes its full score sheet: every post, its points, every multiplier and every payout. The sheet's sha256 is written into the memo of the payout transaction on Solana, so anyone can re-hash the sheet and check that nobody was paid off the books.

09

For creators

  • Choose how fees reach Yell

    Launch the coin through Yell on pump.fun or Meteora, which makes Yell's fee wallet the coin's creator (0.05 SOL plus any first buy). Or set an existing pump.fun coin's fee sharing to its Yell fee wallet. Or deposit a USDC budget as a campaign.

  • SOL that the launch doesn't use goes back to you

    You paste your own wallet when you launch, and your first-buy coins go there too. Anything you send over the amount goes back to it before the coin is created. If the launch can't go ahead after 3 tries, or the full amount hasn't arrived within 24 hours, all of it goes back, and so does anything sent to that launch later. Each refund costs Solana's fee of a fraction of a cent, and less than 0.001 SOL isn't sent.

  • Coins launched on Meteora pay a 1% fee on every trade

    For the first 5 minutes it starts at 50% and falls to 1%, so snipers pay into the pot. Meteora keeps 20% of each fee and the rest goes to the fee wallet, including after the coin graduates: its liquidity is locked to the fee wallet for good.

  • Half of Yell's 10% buys $YELL

    5% of the fees buys $YELL and burns it, from your coin's fee wallet. The other 5% goes to Yell's treasury.

  • While few people yell, your coin is bought back and burned

    Nobody gets more than 20% of a payday, so until at least 5 people with real engagement share one, what's left buys back your coin and burns it, from its own fee wallet. Short paydays split the fees between fewer people each time, so with few yellers they burn more.

  • Choose a payday and, for a campaign, how long it runs (1, 3, 7, 14 or 30 days from going live). Both are fixed once the coin goes live.

  • The minimum hold

    Every coin launched through Yell asks for 100,000 coins, a hundredth of a percent of its supply. When you bring a coin, you choose it: make it worth something, since every account has to hold it for the whole payday, which is what stops one person from earning with many accounts. We suggest at least $20 at today's price. Ask us to change it: down any time, up only before anyone has joined. It never goes up for anyone who has joined.

10

How these rules change

  • The rules are numbered. Each payday's score sheet records the version it was scored under.

  • Changes to points, limits, multipliers, the base share, caps or fees are announced here and on X at least 7 days before they apply. A payday is always scored under the rules in force when it started.

  • A change that only lets more posts earn, or pays sooner, can apply at once. On 6 October 2026, 5 posts a day started to count, up from 3, with post points still on the first 3. On launch day the minimum payout went down to $0.10, from $1.

  • Bot checks can be added or tightened at any time. They're listed above the day they go live.

  • A coin's payday and campaign length never change. Once you've joined a coin, the minimum hold you need to keep never goes up.